Former Telegraph Editor to move to the Evening Standard in an attempt to improve the newspaper

Former editor of the Sunday Telegraph Sara Sands will become the Evening Standard's deputy editor and will begin this Sunday, the Media Guardian has reported today.

Sara Sands has been offered the position of Deputy Editor in the London Evening Standard by the new owner of the newspaper Alexander Lebedev and the newspaper's new editor-in-chief Geordie Greig.

The Guardian reported today: "Sara is one of the most dynamic and motivating editors with a track record of creating lively, must-read journalism," said Greig. Deputy editor Andrew Bordiss remains in this role."

London's most notorious newspaper - the Evening Standard - was bought by Alexander Lebedev from the Daily Mail and General Trust last month. Mr. Lebedev already owns the Moscow based newspaper Novaya Gazeta.

This move has been made by the new Standard owner in an attempt to improve the quality of the paper and to regain the readers that it has lost over the years.

It is not a secret that while the Standard was in the hands of the Daily Mail the Standard's number of readers started to decrease and one believes that is the real reason why the newspaper was sold, because the Daily Mail was no longer earning the profits they used to from that newspaper.

The Evening Standard has for a long time been believed to be the voice of London and many believed that if it were ever to belonged to a foreigner, it would have lost its theme and its readers totally.

But the reality is that Mr. Lebedev has ink in his veins and he knows what London needs during this era of tabloid journalism. It is fair to say that Mr. Lebedev owns a broadsheet newspaper in a country - Russia - that has been polluted with tabloid newspapers.

I don't believe that Mr. Lebedev is trying to maximize the profit of the Standard because if he did, the newspaper would be a tabloid by now. I believe that the only thing Mr. Lebedev is trying to do to it is improve the theme of the newspaper for the better. That is why he's made so many changes to the newspaper already.

The pictures used for this article were taken from:

www.guardian.co.uk/media/pressandpublishing

Guardian article used to write this story:

http://www.guardian.co.uk/media/2009/feb/20/sarah-sands-london-evening-standard

Sara Sand's profile (Wikipedia):

http://en.wikipedia.org/wiki/Sarah_Sands

Alexander Lebedev's profile (Wikipedia):

http://en.wikipedia.org/wiki/Alexander_Lebedev

Evening Standard's profile (Wikipedia):

http://en.wikipedia.org/wiki/Evening_Standard

Novaya Gazeta's profile (Wikipedia):

http://en.wikipedia.org/wiki/Novaya_Gazeta